Luxury Package
Luxury Staging
Premium Staging for Atlanta's Finest Homes
For homes priced at $800K and above, the stakes are higher and the buyer expectations are different. Luxury staging is a full-property transformation — 8+ rooms, curated furnishings, original art, and design direction led personally by Barbara Heil-Sonneck. Every detail is calibrated for the high-end buyer.
$5,000–$10,000
Extended staging options available$23.34
return per $1 invested
50%
faster sale time
6–12%
higher sale price
What's Included
Everything in Signature, plus premium furnishings, Barbara-led design direction, and services built for high-end properties.
Barbara-Led Design Direction
Barbara Heil-Sonneck personally oversees the design concept, furniture selection, and installation for every luxury project.
Pre-Staging Consultation
Comprehensive in-home walkthrough with Barbara, covering every room, buyer demographic analysis, and neighborhood positioning.
Custom Staging Plan
A detailed design plan for the full property — interior and exterior — with furnishing direction calibrated for the luxury buyer.
8+ Rooms Staged
Full property coverage including living areas, primary suite, kitchen, dining, additional bedrooms, home office, and bonus spaces.
Luxury Furnishings & Curated Art
Premium furniture, accessories, and original or curated artwork selected to match the caliber and architecture of the property.
Photography Prep Walkthrough
Barbara-led walkthrough before your photographer arrives. Every detail — lighting, angles, styling — is checked and perfected.
Drone Photography Coordination
We coordinate with your photographer on aerial shots, ensuring outdoor staging, landscaping, and curb appeal are camera-ready.
Post-Staging Market Report
Detailed analysis of how your staged listing compares to area comps — a tool for pricing strategy and seller communication.
Extended Staging Options
Luxury listings often have longer timelines. Flexible staging periods and extension options are built into this package.
Professional Installation
Full delivery, installation, and styling by our senior staging team. Larger properties may require multiple installation days.
Ideal For
Premium homes $800K and above — particularly in Buckhead, Sandy Springs, Alpharetta, Johns Creek, and Dunwoody.
The Investment in Context
Luxury staging typically represents less than 1% of your asking price. On a $1.2M listing, a $7,500 staging investment returns an average of $23.34 for every dollar — translating to over $175,000 in added value. At the luxury level, unstaged properties carry a particularly high opportunity cost.
50%
faster than unstaged listings
6–12%
higher sale price on average
$23.34
return per $1 invested
Pay-at-close options available for qualifying listings.
Luxury Staging in Action
Buckhead estate, 4,200 sq ft, listed at $1.1M. Sat vacant for 71 days with no offers. After luxury staging of all living areas, primary suite, and outdoor entertaining space — sold in 11 days, $18K over asking.
Frequently Asked Questions
What makes luxury staging different from Signature?
Three things set luxury apart. First, Barbara personally leads the design direction — from concept through installation. Second, the furnishings are premium: higher-end pieces, curated artwork, and accessories selected to match the caliber of the property. Third, the scope is comprehensive — 8+ rooms, outdoor living spaces, and extended staging options that account for the longer timelines luxury listings can require.
Does Barbara personally oversee every luxury project?
Yes. Barbara leads the consultation, develops the design concept, selects the furnishings, and is on-site for installation day. Her 19+ years of experience and understanding of Atlanta's luxury buyer expectations are central to what makes this tier effective. It is one of the reasons we limit the number of luxury projects we take on at any given time.
What is the timeline for a luxury staging project?
From consultation to installation, luxury projects typically require 7-14 business days depending on property size and any custom furnishing needs. Installation itself may take 1-2 days for larger homes. We recommend reaching out at least two weeks before your target listing date. If you have a tighter timeline, let us know — we will work with your schedule where possible.
Do you stage outdoor spaces and patios?
Yes. Outdoor living spaces are a significant selling point for luxury homes in Metro Atlanta, and they are included in the luxury package. We stage patios, decks, outdoor dining areas, and pool-adjacent spaces with weather-appropriate furnishings. We also coordinate with your photographer on drone shots to ensure the outdoor presentation is captured effectively.
Can custom or specialty furniture be sourced for my property?
Yes. For properties with distinctive architecture or unique spaces, we source specialty furnishings and art beyond our standard inventory. This is particularly common for estate homes, modern builds, and properties with features like wine rooms, libraries, or oversized great rooms. Custom sourcing may extend the project timeline and is discussed during the consultation.
Ready to Stage Your Listing?
Book a complimentary consultation with Barbara. We will walk your property, develop a luxury staging concept, and show you the projected ROI.